Daimler´s India-specific CV brand completes five years of operation in India.
With over 55,000 trucks on our roads boasting its moniker, BharatBenz has grown into a firm fixture in India’s truck market since its launch in September 2012. While celebrating its fifth anniversary at a function in Chennai today, the company presented its first Euro 5-compliant medium-duty haulage trucks to its customers, thereby showcasing its future-readiness and technological prowess in adapting to stringent emission standards.
Erich Nesselhauf, MD and CEO of Daimler India Commercial Vehicles (DICV), speaking at the event affirmed that BharatBenz will continue to push the limits of CV industry in the country. “We led the transition to BS IV standard, and are proud to hand over Euro 5-ready trucks today. Improvements of air quality beyond BS IV levels can be achieved immediately” he added. The Euro 5-compliant trucks emit lower amount of nitrogen oxide (NOx) by over 40 percent as against BS IV emission levels. They are priced similar to the BS IV trucks, are up for grabs now in India.
Especially with the BS IV transition in April this year, the company´s readiness and approach was quite successful in boosting sales. The company even sold BS IV trucks at the price level of its BS III trucks in the month of April to gain an edge over competition, while every other truck makers were grappling with obsolete stocks and poor supply of new BS IV trucks. Infusing latest technologies in cost-effective ways is perhaps the BharatBenz way of value-adding products, may it be fuel efficiency, cabin features, or safety. With the revelation of Euro 5-compliant trucks in India, DICV has once again redefined its aspirations of becoming a leader in the domestic market.
As a run-up to its fifth anniversary celebrations, DICV kick-started its “High Five with BharatBenz” campaign last month, involving a convoy of BharatBenz trucks travelling across the country for more than a month. The journey clocked more than 8,000 km, with more than 50 stops across 19 major cities, reaching out to thousands of customers and stakeholders and allow them to gather a first-hand experience of its trucks.
Featuring a full-fledged product line of trucks from 9 to 49 tonnes, the company is now fast evolving into second or third position in terms of truck sales volumes in various regional markets across India. DICV expects to achieve significant growth this year, with the BharatBenz brand recording double-digit market share in recent months, thanks to strong momentum out of BS IV transition.
Photos Credit: CV India Magazine Facebook page, BharatBenz