Fiat Will No More Be A Mass-Market Brand In Europe
Fiat’s recent “two-pronged model” strategy in Europe rubs off its ‘mass-brand’ appeal with new fleet arrangement. Strategic emphasis is now on profitability and brand discipline.
Fiat’s recent “two-pronged model” strategy in Europe rubs off its ‘mass-brand’ appeal with new fleet arrangement. Strategic emphasis is now on profitability and brand discipline.
Fiat Siena is an excellent sedan with high levels of build quality and comfort, and was way ahead of its times in the Indian market.
Fiat Linea 1.3 MultiJet was one of the best and superior sedan in its class, with impressive equipment levels and performance.
Fiat has decided to take over the controls of its activities in India on its own, thereby ending the 50-50 JV with Tata Motors since 1997.