Bharatbenz: Ten years of Daimler Trucks and Buses in India
Daimler India Commercial Vehicles (DICV) is celebrating 10 years of business operations in India. DICV launched Bharatbenz brand of trucks and buses in 2012 with the ambition to transform the Indian commercial vehicle industry with new benchmarks in engineering, safety and comfort.
In its first decade in the Indian market, Bharatbenz has achieved a sales feat of more than 125,000 vehicles. In addition, the company has exported over 50,000 units, among them are 35,000 of FUSO branded vehicles, along with more than 200 million parts to over 60 countries around the world.
A first milestone of 50,000 units was crossed in 2016. With production according to Daimler Truck’s global quality standards, DICV serves the Indian strategic growth market as well as more than 40 export markets across the globe.
DICVs state-of-the-art manufacturing plant in Oragadam near Chennai is perhaps the heart and soul of the company’s growth in India. Spreading over 400 acres, the plant supports world-class R&D, manufacturing, and testing. Not to mention the highly modern and vast test track.
An integral part of Daimler Truck’s global production network for trucks and buses, the plant is the only location worldwide producing engines, transmissions, and vehicles at the same site catering to four different brands namely – BharatBenz, FUSO, Mercedes-Benz and Freightliner.
Some of those transformational benchmarks set by the Bharatbenz in the Indian CV market are worth recalling. This include standard factory-built cabins across the range for trucks, high-power engine options, premium driver assist and comfort features, early adoption of BS 4 emission norms with advanced SCR technology, and so on.
Despite a relatively higher price tag and premium spares and service costs, Bharatbenz has gained significant market share in these ten years, with the buyers realizing long-term advantages in terms of total cost of ownership out of higher uptime, superior performance, and assured reliability of its trucks and buses.
The brand is set to grow multi-fold in the coming years with an expanded product line and improved service credentials in India.
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