Automotive Lifestyle Blog
Fiat’s enduring cultural heritage and relationship with the global cinema, especially with the symbolic representation of the rich Italian culture, lifestyle and aura, needs no introduction.
Fiat 600 is likely to be the ‘Italian’ iteration of the Jeep Avenger, expected to come up as battery-electric SUV first in the coming months, followed by a petrol-hybrid option in 2024.
Fiat 500X has been designed from scratch, yet the car pays full allegiance to the original 500 and its new family in every aspect, through clear expression of “Made in Fiat” design.
Fiat’s recent “two-pronged model” strategy in Europe rubs off its ‘mass-brand’ appeal with new fleet arrangement. Strategic emphasis is now on profitability and brand discipline.
