‘X’ Mania: BMW’s Enchanting Baby SUV

Since its launch in the latter part of the 2010, BMW X1 has
been rewarded handsomely so far. With a modest sales record, the BMW has made
itself accessible to a bunch of buyers who wants themselves to be a part of the
majestic BMW family.

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Being the cheapest BMW offering at just Rs.22 lakhs
(sDrive18i), the X1 manages to portray itself to be a hatch-like SUV with ample
space, frugal engines and the SUV plea that many Indians aspire for. It tempts
the 3-series class buyers who want a more elevated driving position and better

With an ever-growing SUV trend in the Indian market, in the
presence of mini-SUVs and crossovers, the X1 is a good candidate.

Dhiyanesh Ravichandran

Editorial consultant (Automotive and Technology), academic, and blogger based in India. He can be reached at wagenclub@gmail.com

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