Kudos, Tata Motors: Lionel Messi And Tata’s “Made Of Great” Campaign
Tata Motors’ latest ‘made of great’ campaign is infusing new energy and enthusiasm in its marketing and the brand strategy to fight back the losing ground.
Tata
Being a ‘Tata’ puts Zest and Bolt models at disadvantage
Tata Bolt and Zest models are suffering from poor brand image and dealer service, unsatisfactory pricing, and stiff competition from rival brands, despite being much-improved and competent as none before.
Vistas of Power – Tata’s Hatch Now 90bhp
Not much of new products and sprucing up activities were seen with Tata Motors in recent times until now. The...
Air Power: Tata Still Active On OneCat ‘Air Car’
Tata’s long standing project to produce vehicles powered by compressed air is still alive. A recent official statement has revealed...
Fiat is now Single! Ends its JV with Tata Motors in India
Fiat has decided to take over the controls of its activities in India on its own, thereby ending the 50-50 JV with Tata Motors since 1997.
Tata Safari Storme: Storme-ing A Long Way…
Ask anyone about an elegant, inspiring and a no-nonsense SUV that our Indian market has ever offered, you will surprisingly...
The Ultimate Safari
Speculations everywhere…. for more than 3 years! A hefty number of spy pictures by auto blogs, artistic impressions, expert predictions,...
