Fiat Will No More Be A Mass-Market Brand In Europe
Fiat’s recent “two-pronged model” strategy in Europe rubs off its ‘mass-brand’ appeal with new fleet arrangement. Strategic emphasis is now on profitability and brand discipline.
Fiat’s recent “two-pronged model” strategy in Europe rubs off its ‘mass-brand’ appeal with new fleet arrangement. Strategic emphasis is now on profitability and brand discipline.
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