Royal Enfield Classic 350 ‘Redditch’ Edition Launched
Available in three paint schemes – Blue, Red, and Green – from the shades of RE of 1950s.
‘Redditch’ is a small town in Britain where the legendary bike maker Royal Enfield manufactured its bikes in the since the beginning of the 20th century. In a bit to smarten up the Classic 350 model in its own way, the company has introduced the Redditch series featuring colour shades of the motorcycles from 1950s, along with the original Redditch monogram dating back to 1939 prototype bike ‘Royal Baby’.
The Classic 350 Redditch series renders a bright and appealing first impression, although the styling elements are largely familiar. The metal mudguards over both the wheels, sealed headlight casing, exhaust fins, single-seat spring saddle, tiny tool box, and the long chrome exhaust brings out the imagery of the Royal Enfield bikes from the World War II era. The shiny finish and contrasting colours may appeal the younger generation of bikers.
Priced at INR 146,093 (on road price, Delhi), the Classic 350 Redditch series brings no mechanical changes to the motorcycle. The 346 cc twinspark, air-cooled single cylinder engine produces 19.8 bhp and 28 Nm of max power and torque at peak rpm. It is paired to a 5-speed gearbox and features electric start as well.
The Classic 350 is the living testimony of the brand’s ‘cult’ in biking. Although no significant changes have been made to it for more than a decade, the bike is rendered in modern retro lines with preserved old world charm of the legendary ‘Bullet’. The bike still commands solid sales numbers in spite of an expanding market with new alternative products in its price category. It is more of an emotional purchase for buyers, as there is no other bike like the Classic. Nothing can replace it either.